My Mission is to Serve

Mission

To develop resilient, adaptable, and high-performing athletes through a holistic, evidence-informed approach that blends science with the art of coaching. My role is to educate, guide, and challenge athletes to move better, think critically, and train with purpose.

Core Principles

1. Movement Competency First
Athletes earn the right to load. I prioritize fundamental movement literacy and mechanical efficiency as the foundation for long-term development. Athleticism is built from the ground up—beginning with control, progressing to capacity, and culminating in expression.

2. Train the Human First, Then the Athlete
Strength and conditioning is not just about numbers—it’s about relationships, trust, and the environment in which growth occurs. I invest in creating a culture of mutual respect, open communication, and psychological safety where athletes feel seen, heard, and supported.

3. Context Over Templates
There is no “one-size-fits-all.” I use principles—not protocols—to guide programming. Every athlete’s developmental stage, injury history, sport demands, and personal background are considered in program design. I tailor strategies that fit the athlete—not force the athlete to fit a system.

4. Build Strength with Intelligence and Intent
Maximal strength is a cornerstone of physical preparation, but it must serve the athlete’s goals. I develop strength that transfers—through force-velocity profiling, movement-specific loading strategies, and progressive overload that respects readiness and recovery.

5. Speed and Power Are Trainable Skills
Explosiveness is a trainable quality. I emphasize plyometrics, sprint mechanics, and force application strategies that develop dynamic, reactive athletes. Acceleration, deceleration, and change of direction are taught with clarity and deliberate progressions.

6. Sport Science Serves Coaching, Not the Other Way Around
I use data to inform—not dictate—decisions. Technology, force plates, and monitoring tools are powerful when contextualized by the coach’s eye, experience, and dialogue with the athlete. I translate complex data into simple action.

7. Long-Term Development over Short-Term Gains
I play the long game. I prepare athletes not just for the next season, but for the next level—whether that’s university, pro sport, or life beyond competition. I emphasize training age, consistency, and injury prevention over “quick fix” metrics.

Professional Mantra

“Culture trumps science if the culture is right. But the best results come when culture and science meet—on the field, in the weight room, and in the minds of committed coaches and athletes.”